Kendra Furey

Head of Client Success

Kendra leads our Client Success team to ensure the best possible client experience on every project. Kendra is an expert in Brands, Luxury and consumer research and trends.

Expert in Brands and Brand Tracking

Kendra's Areas of Expertise

Kendra's role lies primarily within BrandVision with an extensive knowledge with many key sectors to help business grow.

Fashion & Beauty

Brand Tracking

Concept Testing

Social Listening

Kendra’s Story

Kendra joined Vision One almost five years ago. Her energy and professionalism have recently led to her recent appointment to Head of Client Success. The role includes responsibility for ensuring all projects deliver exceptional client experiences.

Kendra leads many projects across the business including B2C and B2B research. Her background and interests are in brands of all types, but she has a soft spot for Luxury and Fashion.

Kendra is also involved in delivering BrandVision to our clients. This is Vision One’s pioneering brand-tracking research system. Unlike other traditional brand tracking metrics, our innovative approach uniquely focuses on unique metrics that are known to drive growth. Kendra’s passion for Vision One and BrandVision is clear to see and enjoys working with many of our ‘fabulous’ brand-tracking clients across multiple markets and sectors.

Kendra uses a combination of research approaches including qualitative and quantitative research, both of which are essential for gaining a deep understanding of their customer.

Kendra’s Path

Kendra Furey joined Vision One Research in 2019 after graduating from the University of Huddersfield with a Bachelor’s and Master of Research degree in the Arts.

Kendra became interested in market research during her Bachelor’s degree in Fashion Communication and Promotion. After graduation, she continued her studies through a Masters Research degree, examining; Uniqueness, The Self and Luxury Fashion Brand Congruence.

Kendra Furey Client Success Manager Vision One

Approach

As an insight agency, we know how important people are, so regardless of whether you are a new or long-term client our team are always on hand and happy to help in any way they can.

Kendra is no different and really enjoys helping clients drive change where possible.

She also likes taking a creative approach to research, analysis and strategy and will explore new ideas and techniques to ensure clients receive the best experience!

Eye for Fashion

Kendra is passionate about marrying her interest in research and psychology with a focus on the fashion and luxury sector, which she explored during her time at University.

Kendra’s research demonstrated that luxury fashion consumers seek self and brand congruence because they view the brands and/or products as extensions of the self. Individuals who view themselves as unique, have a greater desire to purchase unique products. This research has shown that consumers desire luxury fashion brand congruence from the viewpoint that both the self and brand and/or product in question are perceived as being unique. The research results demonstrate that there is a clear relationship between generational groups and the need for uniqueness and it is statistically shown that there is a relationship between generations Y and Z perceiving themselves as unique versus participants outside of the generational categorisation.

Away From Work

When not at work, Kendra lives an active and sociable life, jogging and practising yoga each day, spending time with her dog and travelling with friends. Kendra also takes a keen interest in Astrology and Women’s Rights which she explores through extensive reading.